ServQual Model - Couverture souple

Muthukumar, Rajeswari; Santhosh Kumar, Samson

 
9786139918027: ServQual Model
Couverture souple
ISBN 10 : 6139918022 ISBN 13 : 9786139918027
Editeur : LAP LAMBERT Academic Publishing, 2018

Synopsis

Quality is a perceptual, conditional and somewhat subjective attribute of a product or service. Its meaning in business has developed over time. It has been understood differently and interpreted differently by different people. A business will benefit most through focusing on the key processes that provide their customers with products and services. Producers may measure the conformance quality, or degree to which the product or service was made according to the required specification. Customers on the other hand, may focus on the quality specification of a product or service, or compared it with those that are available in the marketplace. The quality of service in hotel industry is an important factor of successful business. The existing trend of complete quality management in hotel industry ensures the achievement of competitive advantage of hotel companies and is therefore the subject of contemporary research into service quality in hotel industry. The concept and the conceptual model of service quality are indispensable if we wish to understand the genesis of service quality and potential gaps in quality. The aim of this paper is to show the importance of service quality in h

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Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2018
Langue
anglais
ISBN 10 
6139918022
ISBN 13 
9786139918027
Reliure
Broché
Nombre de pages
60
Coordonnées du fabricant
non disponible
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