Service Quality and Customer Satisfaction of Budget Hotels in China - Couverture souple

Annamalah, Sanmugam ; Zheng Yi, Qu

9786139965236: Service Quality and Customer Satisfaction of Budget Hotels in China

Couverture souple

ISBN 10 : 6139965233 ISBN 13 : 9786139965236

Editeur : LAP Lambert Academic Publishing, 2018

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�diteur: LAP Lambert Academic Publishing
Date d'�dition: 2018
Langue: anglais
ISBN 10: 6139965233
ISBN 13: 9786139965236
Reliure: Broch�
Nombre de pages: 76
Coordonn�es du fabricant: non disponible
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Service Quality and Customer Satisfaction of Budget Hotels in China

Sanmugam Annamalah

Edit� par LAP LAMBERT Academic Publishing Nov 2018, 2018

ISBN 10 : 6139965233 ISBN 13 : 9786139965236

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Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Service quality is the core issues in hotel industries. Although budget hotels attract attention with low prices, they also need to win customers with service quality to achieve its market share. Improving customer satisfaction through service quality is an important factor in managing and operating budget hotels. This study undertakes service quality in enhancing customer satisfaction through the SERVQUAL model. Service quality is measured via five attributes, i.e. tangibility, reliability, responsiveness, assurance and empathy in formulating a framework of customer satisfaction. A survey was conducted empirically on budget hotels in Shanghai to accumulate data and analysed to verify the hypotheses. This study is important as in ensuring special positioning of budget hotels in developing an excellent service quality. 76 pp. Englisch. N� de r�f. du vendeur 9786139965236

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Service Quality and Customer Satisfaction of Budget Hotels in China

Sanmugam Annamalah

Edit� par LAP Lambert Academic Publishing, 2018

ISBN 10 : 6139965233 ISBN 13 : 9786139965236

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Service Quality and Customer Satisfaction of Budget Hotels in China

Sanmugam Annamalah

Edit� par LAP Lambert Academic Publishing, 2018

ISBN 10 : 6139965233 ISBN 13 : 9786139965236

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Service Quality and Customer Satisfaction of Budget Hotels in China

Sanmugam Annamalah

Edit� par LAP Lambert Academic Publishing, 2018

ISBN 10 : 6139965233 ISBN 13 : 9786139965236

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Service Quality and Customer Satisfaction of Budget Hotels in China

Sanmugam Annamalah|Qu Zheng Yi

Edit� par LAP LAMBERT Academic Publishing, 2018

ISBN 10 : 6139965233 ISBN 13 : 9786139965236

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Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Annamalah SanmugamMr Sanmugam is a senior lecturer lecturing courses for American, UK & Australian Degree & Master Programs at SEGi University College. He is a reviewer for Pearson Publications and for various journals. He has publis. N� de r�f. du vendeur 261128678

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Service Quality and Customer Satisfaction of Budget Hotels in China

Sanmugam Annamalah

Edit� par LAP LAMBERT Academic Publishing Nov 2018, 2018

ISBN 10 : 6139965233 ISBN 13 : 9786139965236

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Taschenbuch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -Service quality is the core issues in hotel industries. Although budget hotels attract attention with low prices, they also need to win customers with service quality to achieve its market share. Improving customer satisfaction through service quality is an important factor in managing and operating budget hotels. This study undertakes service quality in enhancing customer satisfaction through the SERVQUAL model. Service quality is measured via five attributes, i.e. tangibility, reliability, responsiveness, assurance and empathy in formulating a framework of customer satisfaction. A survey was conducted empirically on budget hotels in Shanghai to accumulate data and analysed to verify the hypotheses. This study is important as in ensuring special positioning of budget hotels in developing an excellent service quality.VDM Verlag, Dudweiler Landstra�e 99, 66123 Saarbr�cken 76 pp. Englisch. N� de r�f. du vendeur 9786139965236

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Service Quality and Customer Satisfaction of Budget Hotels in China

Sanmugam Annamalah

Edit� par LAP LAMBERT Academic Publishing, 2018

ISBN 10 : 6139965233 ISBN 13 : 9786139965236

Neuf Taschenbuch

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Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne

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Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Service quality is the core issues in hotel industries. Although budget hotels attract attention with low prices, they also need to win customers with service quality to achieve its market share. Improving customer satisfaction through service quality is an important factor in managing and operating budget hotels. This study undertakes service quality in enhancing customer satisfaction through the SERVQUAL model. Service quality is measured via five attributes, i.e. tangibility, reliability, responsiveness, assurance and empathy in formulating a framework of customer satisfaction. A survey was conducted empirically on budget hotels in Shanghai to accumulate data and analysed to verify the hypotheses. This study is important as in ensuring special positioning of budget hotels in developing an excellent service quality. N� de r�f. du vendeur 9786139965236

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