Marketing communication is perhaps one the most important areas of an organization’s toolbox helping it to establish a connection with its existing and potential customers. This is also an area, which researchers consider to be the most controversial issue due to its continuous changes. From the moment a company starts to breathe its every action communicates, its products, its services, its customer care program, its prices, its distribution, everything it does projects a message to its customers. One could argue that there is no special need to focus on marketing communication alone, if the abovementioned areas are in need of refocusing to meet the expectations of customers. Nevertheless, while this being true it only emphasizes the rethinking and reinventing of the tools of the promotion mix. Their practice in a way best suited to meet their objectives is crucial to all organizations regardless of their size and financial capabilities.
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Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Marketing communication is perhaps one the most important areas of an organization's toolbox helping it to establish a connection with its existing and potential customers. This is also an area, which researchers consider to be the most controversial issue due to its continuous changes. From the moment a company starts to breathe its every action communicates, its products, its services, its customer care program, its prices, its distribution, everything it does projects a message to its customers. One could argue that there is no special need to focus on marketing communication alone, if the abovementioned areas are in need of refocusing to meet the expectations of customers. Nevertheless, while this being true it only emphasizes the rethinking and reinventing of the tools of the promotion mix. Their practice in a way best suited to meet their objectives is crucial to all organizations regardless of their size and financial capabilities. 168 pp. Englisch. N° de réf. du vendeur 9786139974863
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Taschenbuch. Etat : Neu. The Future of Marketing Communication | An International Perspective | Gábor Rekettye Jr. | Taschenbuch | 168 S. | Englisch | 2018 | LAP LAMBERT Academic Publishing | EAN 9786139974863 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. N° de réf. du vendeur 115099362
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Taschenbuch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -Marketing communication is perhaps one the most important areas of an organization's toolbox helping it to establish a connection with its existing and potential customers. This is also an area, which researchers consider to be the most controversial issue due to its continuous changes. From the moment a company starts to breathe its every action communicates, its products, its services, its customer care program, its prices, its distribution, everything it does projects a message to its customers. One could argue that there is no special need to focus on marketing communication alone, if the abovementioned areas are in need of refocusing to meet the expectations of customers. Nevertheless, while this being true it only emphasizes the rethinking and reinventing of the tools of the promotion mix. Their practice in a way best suited to meet their objectives is crucial to all organizations regardless of their size and financial capabilities.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 168 pp. Englisch. N° de réf. du vendeur 9786139974863
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