Marketing Breakfast: Learn it & Apply it - Couverture souple

Kitis, George

Couverture souple

ISBN 10 : 6185218909 ISBN 13 : 9786185218904

Editeur : 978-618-5218-90-4, 2018

Synopsis

«Marketing Breakfast: Understand & Apply» is an introduction to the science of marketing. Readers will learn basics but essentials elements and techniques, about the marketing management of brands and organisations. The theoretical part of the book is analysing basic principles which every professional has to be aware of. The practical part is directing the reader to prepare a successful marketing plan for her/his organization or brand. This book is a practical guide about marketing strategic planning. Is analysing the mass media and internet marketing and is explaining how the reader can use them for her/his benefit.

A propos du livre

À propos de l'auteur

George Kitis studied «Communications» in Cyprus and at the same time obtained a diploma in «Banking & Finance». He continued his studies in London where he got his master’s Degree in «Media & Communications Management». But because education should never stop, some years later he became a «Chartered Marketer». He also attended numerous seminars about marketing, management and book writing. The last twelve years he is a professional marketer. He worked as a «Sales and Marketing Manager» at a publishing firm, and as a «Brand Manager» for the largest alcoholic beverages company in Cyprus. Today he is «General Manager» at «Marketing Lab». He is author of two published books. His first book «Something is Missing…» is a fiction book and his second book «Marketing Breakfast: Learn it & Apply it» is a book about marketing basic principles.

Détails de l'édition

• Éditeur: 978-618-5218-90-4
• Date d'édition: 2018
• Langue: grec moderne (après 1453)
• ISBN 10: 6185218909
• ISBN 13: 9786185218904
• Reliure: Broché
• Numéro d'édition: 1
• Nombre de pages: 170
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible