Articles liés à Green Marketing

Green Marketing - Couverture souple

Nath, Vikas; Das, Rajendra Prasad

 
9786200006806: Green Marketing

Synopsis

Green Marketing activities touch every activity of business starting from production to packaging and moving further to public relations. Green marketing concerns with protection of ecology and environment in general. Modern marketing activities have led to growth in consumption and disposal of products which has created a negative impact on the environment. This book is a modest attempt to highlight green marketing practices being followed by selected industries viz. Automobile, Food, Plastic and Electrical industry. It has also tried to highlight the perception and awareness of consumers towards products of these industries.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.