The Country of Origin Syndrome: The Curse Chasing Chinese Brands - Couverture souple

Name: The Country of Origin Syndrome: The Curse Chasing Chinese Brands
Author: Kerbouche, Mohammed; Bouguesri, Imene; Belmimoun, Abdennour
ISBN: 9786200093561

Kerbouche, Mohammed ; Bouguesri, Imene ; Belmimoun, Abdennour

9786200093561: The Country of Origin Syndrome: The Curse Chasing Chinese Brands

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ISBN 10 : 6200093563 ISBN 13 : 9786200093561

Editeur : LAP LAMBERT Academic Publishing, 2019

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China has grown rapidly to become one of the largest manufacturing countries in the world. Products from China can be seen everywhere today and the label Made in China is more of a rule than an exception. The challenge arises when the products are put into the market, how will world consumers react with Chinese product brands? And how to improve the image of these emerging brands? The literature review and survey reflect the image of Chinese products in other markets. Overall the Chinese have a negative image in those markets. The country of origin effect influences the country image so much. Consumers view Chinese products as old-fashioned, cheap and unattractive. To alleviate that, Chinese businesses could improve their marketing strategies in all the markets where we surveyed, especially marketing mixes. They could change their product technology designs and packaging with good brand names, put more emphasis on promotions and advertising, and improve their advertisements to adapt to the tastes of other markets consumers. In addition, they could increase the number of retail channels that are more convenient for consumers to get information and easier to find products.

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�diteur: LAP LAMBERT Academic Publishing
Date d'�dition: 2019
Langue: anglais
ISBN 10: 6200093563
ISBN 13: 9786200093561
Reliure: Broch�
Nombre de pages: 52
Coordonn�es du fabricant: non disponible
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The Country of Origin Syndrome: The Curse Chasing Chinese Brands

Mohammed Kerbouche

Edit� par LAP LAMBERT Academic Publishing Mai 2019, 2019

ISBN 10 : 6200093563 ISBN 13 : 9786200093561

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Vendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne

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Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -China has grown rapidly to become one of the largest manufacturing countries in the world. Products from China can be seen everywhere today and the label Made in China is more of a rule than an exception. The challenge arises when the products are put into the market, how will world consumers react with Chinese product brands And how to improve the image of these emerging brands The literature review and survey reflect the image of Chinese products in other markets. Overall the Chinese have a negative image in those markets. The country of origin effect influences the country image so much. Consumers view Chinese products as old-fashioned, cheap and unattractive. To alleviate that, Chinese businesses could improve their marketing strategies in all the markets where we surveyed, especially marketing mixes. They could change their product technology designs and packaging with good brand names, put more emphasis on promotions and advertising, and improve their advertisements to adapt to the tastes of other markets consumers. In addition, they could increase the number of retail channels that are more convenient for consumers to get information and easier to find products. 52 pp. Englisch. N� de r�f. du vendeur 9786200093561

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The Country of Origin Syndrome: The Curse Chasing Chinese Brands

Imene Bouguesri

Edit� par LAP LAMBERT Academic Publishing, 2019

ISBN 10 : 6200093563 ISBN 13 : 9786200093561

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Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - China has grown rapidly to become one of the largest manufacturing countries in the world. Products from China can be seen everywhere today and the label Made in China is more of a rule than an exception. The challenge arises when the products are put into the market, how will world consumers react with Chinese product brands And how to improve the image of these emerging brands The literature review and survey reflect the image of Chinese products in other markets. Overall the Chinese have a negative image in those markets. The country of origin effect influences the country image so much. Consumers view Chinese products as old-fashioned, cheap and unattractive. To alleviate that, Chinese businesses could improve their marketing strategies in all the markets where we surveyed, especially marketing mixes. They could change their product technology designs and packaging with good brand names, put more emphasis on promotions and advertising, and improve their advertisements to adapt to the tastes of other markets consumers. In addition, they could increase the number of retail channels that are more convenient for consumers to get information and easier to find products. N� de r�f. du vendeur 9786200093561

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The Country of Origin Syndrome: The Curse Chasing Chinese Brands

Mohammed Kerbouche|Imene Bouguesri|Abdennour Belmimoun

Edit� par LAP LAMBERT Academic Publishing, 2019

ISBN 10 : 6200093563 ISBN 13 : 9786200093561

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Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Kerbouche MohammedAssociate professor at Mascara University, Ph.D. in Business Administration and Master of Business Administration from the University of International Business and Economics Beijing China. Editor in chief of North A. N� de r�f. du vendeur 293729617

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The Country of Origin Syndrome: The Curse Chasing Chinese Brands

Mohammed Kerbouche

Edit� par LAP LAMBERT Academic Publishing Mai 2019, 2019

ISBN 10 : 6200093563 ISBN 13 : 9786200093561

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Vendeur : buchversandmimpf2000, Emtmannsberg, BAYE, Allemagne

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Taschenbuch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -China has grown rapidly to become one of the largest manufacturing countries in the world. Products from China can be seen everywhere today and the label Made in China is more of a rule than an exception. The challenge arises when the products are put into the market, how will world consumers react with Chinese product brands And how to improve the image of these emerging brands The literature review and survey reflect the image of Chinese products in other markets. Overall the Chinese have a negative image in those markets. The country of origin effect influences the country image so much. Consumers view Chinese products as old-fashioned, cheap and unattractive. To alleviate that, Chinese businesses could improve their marketing strategies in all the markets where we surveyed, especially marketing mixes. They could change their product technology designs and packaging with good brand names, put more emphasis on promotions and advertising, and improve their advertisements to adapt to the tastes of other markets consumers. In addition, they could increase the number of retail channels that are more convenient for consumers to get information and easier to find products.VDM Verlag, Dudweiler Landstra�e 99, 66123 Saarbr�cken 52 pp. Englisch. N� de r�f. du vendeur 9786200093561

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