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9786200094315: Intelligent CRM: Improving Customer Relationships with ANFIS Model

Synopsis

Customers are the most valuable assets of a company. As Internet becomes popular, web personalization for E-commerce has gained much attention. Building and maintaining customer loyalty are important issues in electronic business. By providing customer services, sharing cost benefits with online customers, and rewarding the most valued customers, customer loyalty and customer equity can be improved. Attempt has been made to propose Adaptive Neuro Fuzzy classification as a multidimensional data analysis for establishing profitable customer relationships. With the advent of Internet technology, number of online customers and number of attributes of these customers keeps on varying with time and situation which is very difficult to predict. This dynamic ever changing behavior of customers can be modeled by hybridization self learning, adaptive neural network along with fuzzy logic. Customer performance indicators for revenue and profitability, customer investment, relationship, recommendation, information and cooperation indicators allow to segment customers precisely to define customer strategies in order to increase corporate profits and growth.

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Dinesh G. Harkut
ISBN 10 : 6200094314 ISBN 13 : 9786200094315
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Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Customers are the most valuable assets of a company. As Internet becomes popular, web personalization for E-commerce has gained much attention. Building and maintaining customer loyalty are important issues in electronic business. By providing customer services, sharing cost benefits with online customers, and rewarding the most valued customers, customer loyalty and customer equity can be improved. Attempt has been made to propose Adaptive Neuro Fuzzy classification as a multidimensional data analysis for establishing profitable customer relationships. With the advent of Internet technology, number of online customers and number of attributes of these customers keeps on varying with time and situation which is very difficult to predict. This dynamic ever changing behavior of customers can be modeled by hybridization self learning, adaptive neural network along with fuzzy logic. Customer performance indicators for revenue and profitability, customer investment, relationship, recommendation, information and cooperation indicators allow to segment customers precisely to define customer strategies in order to increase corporate profits and growth. 288 pp. Englisch. N° de réf. du vendeur 9786200094315

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Dinesh G. Harkut|Vaishnavi D. Harkut
ISBN 10 : 6200094314 ISBN 13 : 9786200094315
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Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Harkut Dinesh G.Dr. Dinesh G Harkut is currently working as Associate Professor at PRMCEAM, Badnera, India in CSE department. He has obtained his Bachelors & Masters of Engineering (CSE) and Ph.D. (CSE). He has also obtained Masters . N° de réf. du vendeur 300309539

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Dinesh G. Harkut
ISBN 10 : 6200094314 ISBN 13 : 9786200094315
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Taschenbuch. Etat : Neu. Neuware -Customers are the most valuable assets of a company. As Internet becomes popular, web personalization for E-commerce has gained much attention. Building and maintaining customer loyalty are important issues in electronic business. By providing customer services, sharing cost benefits with online customers, and rewarding the most valued customers, customer loyalty and customer equity can be improved. Attempt has been made to propose Adaptive Neuro Fuzzy classification as a multidimensional data analysis for establishing profitable customer relationships. With the advent of Internet technology, number of online customers and number of attributes of these customers keeps on varying with time and situation which is very difficult to predict. This dynamic ever changing behavior of customers can be modeled by hybridization self learning, adaptive neural network along with fuzzy logic. Customer performance indicators for revenue and profitability, customer investment, relationship, recommendation, information and cooperation indicators allow to segment customers precisely to define customer strategies in order to increase corporate profits and growth.Books on Demand GmbH, Überseering 33, 22297 Hamburg 288 pp. Englisch. N° de réf. du vendeur 9786200094315

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Dinesh G. Harkut
ISBN 10 : 6200094314 ISBN 13 : 9786200094315
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Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Customers are the most valuable assets of a company. As Internet becomes popular, web personalization for E-commerce has gained much attention. Building and maintaining customer loyalty are important issues in electronic business. By providing customer services, sharing cost benefits with online customers, and rewarding the most valued customers, customer loyalty and customer equity can be improved. Attempt has been made to propose Adaptive Neuro Fuzzy classification as a multidimensional data analysis for establishing profitable customer relationships. With the advent of Internet technology, number of online customers and number of attributes of these customers keeps on varying with time and situation which is very difficult to predict. This dynamic ever changing behavior of customers can be modeled by hybridization self learning, adaptive neural network along with fuzzy logic. Customer performance indicators for revenue and profitability, customer investment, relationship, recommendation, information and cooperation indicators allow to segment customers precisely to define customer strategies in order to increase corporate profits and growth. N° de réf. du vendeur 9786200094315

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Dinesh G. Harkut
ISBN 10 : 6200094314 ISBN 13 : 9786200094315
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Etat : Hervorragend. Zustand: Hervorragend | Sprache: Englisch | Produktart: Bücher. N° de réf. du vendeur 35058996/1

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