Brand Building in the Consumer Electronics Industry in Iraq - Couverture souple

Jamal Ali, Bayad

Couverture souple

ISBN 10 : 6200248699 ISBN 13 : 9786200248695

Editeur : LAP LAMBERT Academic Publishing, 2019

Synopsis

Brand building and branding is an important concept in management that gives an identity to businesses and has been important lately in implementing business strategy that is planning to leave an impression to the market and the customers. In consumer electronics products, the importance of technology is rather significant; however, the brand name in the consumer electronics industry is crucial for the consumer purchasing decision making. Therefore, this thesis wants to highlight the advantage of brand building and how the strength of a brand helps to gain competitive advantage over competitors.

Détails de l'édition

• Éditeur: LAP LAMBERT Academic Publishing
• Date d'édition: 2019
• Langue: anglais
• ISBN 10: 6200248699
• ISBN 13: 9786200248695
• Reliure: Broché
• Nombre de pages: 100
• Coordonnées du fabricant: non disponible
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