Multilevel Marketing Strategy: Perception of MLM Variants and Growth of Network Marketing Companies in Nigeria - Couverture souple

Oladele, Seun; Laosebikan, Johnson

 
9786200287427: Multilevel Marketing Strategy: Perception of MLM Variants and Growth of Network Marketing Companies in Nigeria
Couverture souple
ISBN 10 : 6200287422 ISBN 13 : 9786200287427
Editeur : LAP LAMBERT Academic Publishing, 2019

Synopsis

The increasing rate and pace of competition in the global market over the years has driven many companies to scout for new markets and create demands for their products as well as adopt new marketing strategies to penetrate the international market. One of such marketing models is the multilevel marketing model used by network marketing organizations to push their products in the market using their customers. In recent decades, Nigeria has become a hub for many network marketing organizations. This book looks into critical issues including the controversy about the legality of the business model adopted by network marketing organizations; the perception of Nigerians regarding the attractiveness of the "business opportunity" and the growth of network marketing organizations in the country.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2019
Langue
anglais
ISBN 10 
6200287422
ISBN 13 
9786200287427
Reliure
Broché
Nombre de pages
108
Coordonnées du fabricant
non disponible
Personne responsable
non disponible