Synopsis
The globalization of the current market places many new demands on the marketing specialist. Not only do important decisions need to be made about which markets and segments of countries to participate in and which entry modes to use, but a marketing professional must also contribute to the formulation of marketing strategies for these countries and to coordinating their implementation. The first chapter of this report presents the strategic concepts of marketing, the goals and principles of global marketing and the relevant strategies. In the second chapter, we analyze the global marketing environment by focusing on the economic, social, political and technological factors to consider before the business becomes globalized. While the third chapter shows how to improve business innovation in the global market, the forth chapter deals with different techniques for conducting an international market research, improving marketing communication and determining the attractive country. The second part uses Amazon as a case study organization to criticize the statement: “The best marketing strategies aren’t top down, they’re outside in, starting with the customers’ needs and wants"
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The Global Marketing
Edité par
LAP LAMBERT Academic Publishing Sep 2019, 2019
ISBN 10 : 6200297266
ISBN 13 : 9786200297266
Neuf
Taschenbuch
Vendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne
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Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The globalization of the current market places many new demands on the marketing specialist. Not only do important decisions need to be made about which markets and segments of countries to participate in and which entry modes to use, but a marketing professional must also contribute to the formulation of marketing strategies for these countries and to coordinating their implementation. The first chapter of this report presents the strategic concepts of marketing, the goals and principles of global marketing and the relevant strategies. In the second chapter, we analyze the global marketing environment by focusing on the economic, social, political and technological factors to consider before the business becomes globalized. While the third chapter shows how to improve business innovation in the global market, the forth chapter deals with different techniques for conducting an international market research, improving marketing communication and determining the attractive country. The second part uses Amazon as a case study organization to criticize the statement: 'The best marketing strategies aren't top down, they're outside in, starting with the customers' needs and wants' 56 pp. Englisch. N° de réf. du vendeur 9786200297266
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The Global Marketing
Edité par
LAP LAMBERT Academic Publishing, 2019
ISBN 10 : 6200297266
ISBN 13 : 9786200297266
Neuf
Couverture souple
Vendeur : moluna, Greven, Allemagne
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Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Sangwa SixbertSixbert is a Rwandan Christian apologist and PhD researcher with background of business and project management in humanitarian and development arena. His academic and professional works on entrepreneurship, strategic ma. N° de réf. du vendeur 385887658
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The Global Marketing
Edité par
LAP LAMBERT Academic Publishing Sep 2019, 2019
ISBN 10 : 6200297266
ISBN 13 : 9786200297266
Neuf
Taschenbuch
Vendeur : buchversandmimpf2000, Emtmannsberg, BAYE, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -The globalization of the current market places many new demands on the marketing specialist. Not only do important decisions need to be made about which markets and segments of countries to participate in and which entry modes to use, but a marketing professional must also contribute to the formulation of marketing strategies for these countries and to coordinating their implementation. The first chapter of this report presents the strategic concepts of marketing, the goals and principles of global marketing and the relevant strategies. In the second chapter, we analyze the global marketing environment by focusing on the economic, social, political and technological factors to consider before the business becomes globalized. While the third chapter shows how to improve business innovation in the global market, the forth chapter deals with different techniques for conducting an international market research, improving marketing communication and determining the attractive country. The second part uses Amazon as a case study organization to criticize the statement: 'The best marketing strategies aren't top down, they're outside in, starting with the customers' needs and wants'VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 56 pp. Englisch. N° de réf. du vendeur 9786200297266
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The Global Marketing : A Complete Guide for going Global with Amazon case study
Edité par
LAP LAMBERT Academic Publishing, 2019
ISBN 10 : 6200297266
ISBN 13 : 9786200297266
Neuf
Taschenbuch
Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The globalization of the current market places many new demands on the marketing specialist. Not only do important decisions need to be made about which markets and segments of countries to participate in and which entry modes to use, but a marketing professional must also contribute to the formulation of marketing strategies for these countries and to coordinating their implementation. The first chapter of this report presents the strategic concepts of marketing, the goals and principles of global marketing and the relevant strategies. In the second chapter, we analyze the global marketing environment by focusing on the economic, social, political and technological factors to consider before the business becomes globalized. While the third chapter shows how to improve business innovation in the global market, the forth chapter deals with different techniques for conducting an international market research, improving marketing communication and determining the attractive country. The second part uses Amazon as a case study organization to criticize the statement: 'The best marketing strategies aren't top down, they're outside in, starting with the customers' needs and wants'. N° de réf. du vendeur 9786200297266
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The Global Marketing | A Complete Guide for going Global with Amazon case study
Edité par
LAP LAMBERT Academic Publishing, 2019
ISBN 10 : 6200297266
ISBN 13 : 9786200297266
Neuf
Taschenbuch
Vendeur : preigu, Osnabrück, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. The Global Marketing | A Complete Guide for going Global with Amazon case study | Sixbert Sangwa | Taschenbuch | 56 S. | Englisch | 2019 | LAP LAMBERT Academic Publishing | EAN 9786200297266 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. N° de réf. du vendeur 117539750
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