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The Path to Success for Digital Casual Games: A case study research into Angry Birds, Candy Crush and Flappy Bird - Second Edition - Couverture souple
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The Path to Success for Digital Casual Games
Edité par
LAP LAMBERT Academic Publishing Okt 2025, 2025
ISBN 10 : 6200680604
ISBN 13 : 9786200680600
Neuf
Taschenbuch
Vendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware 52 pp. Englisch. N° de réf. du vendeur 9786200680600
Acheter neuf
EUR 43,90
Expédition à EUR 23
Expédition depuis Allemagne vers Etats-Unis
Expédition depuis Allemagne vers Etats-Unis
Quantité disponible : 2 disponible(s)
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The Path to Success for Digital Casual Games
Edité par
LAP LAMBERT Academic Publishing Okt 2025, 2025
ISBN 10 : 6200680604
ISBN 13 : 9786200680600
Neuf
Taschenbuch
Vendeur : buchversandmimpf2000, Emtmannsberg, BAYE, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -The purpose of this study is to investigate the process of success for the development of digital casual games and the implications of their success. Specifically, the study concentrates on the digital casual games Angry Birds, Candy Crush Saga and Flappy Bird by drawing on the product life cycle theory. These cases were chosen because of their different backgrounds and as they are seen as exemplary forms of casual game success. In addition, the relationship between social media and these games is examined. Very little research has been conducted on digital casual games and marketing. Therefore, this study offers new insight into the process of certain digital casual games that became successful. Case study research is conducted by selecting articles and blogs per case. The findings show that the process of success and its implications differ per case. For Angry Birds, the process was highlighted by the make-or-break business plan, their focus group research, the design and their plan to rank as No 1 in Apple's App Store.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 52 pp. Englisch. N° de réf. du vendeur 9786200680600
Acheter neuf
EUR 43,90
Expédition à EUR 60
Expédition depuis Allemagne vers Etats-Unis
Expédition depuis Allemagne vers Etats-Unis
Quantité disponible : 1 disponible(s)
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The Path to Success for Digital Casual Games | A case study research into Angry Birds, Candy Crush and Flappy Bird - Second Edition
Edité par
LAP LAMBERT Academic Publishing, 2025
ISBN 10 : 6200680604
ISBN 13 : 9786200680600
Neuf
Taschenbuch
Vendeur : preigu, Osnabrück, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. The Path to Success for Digital Casual Games | A case study research into Angry Birds, Candy Crush and Flappy Bird - Second Edition | Amber Verbeek | Taschenbuch | Englisch | 2025 | LAP LAMBERT Academic Publishing | EAN 9786200680600 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu Print on Demand. N° de réf. du vendeur 134144410
Acheter neuf
EUR 38,70
Expédition à EUR 70
Expédition depuis Allemagne vers Etats-Unis
Expédition depuis Allemagne vers Etats-Unis
Quantité disponible : 5 disponible(s)