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How Marketing and Technology affect your life:: A case study about Apple - Couverture souple

Mendonça, Yan

 
9786200881014: How Marketing and Technology affect your life:: A case study about Apple
Couverture souple
ISBN 10 : 6200881014 ISBN 13 : 9786200881014
Editeur : Our Knowledge Publishing, 2020

Synopsis

It is known that for a company to be competitive, it must develop methods to create or strengthen the brand image, incorporating, in addition to technical qualities, the qualities that emphasize the relationship of the brand with consumers, that is, a set of subjective values associated with the brand image. To be competitive in today's market, organizations must not only meet desires and needs, but also offer products and services that are innovative and can surprise the consumer. With the accelerated technological advance of product development industries, many manufacturers offer the market products with the same qualifications, which eliminates their differentials (PINHO, 1996). In view of these considerations, a brand stands out: Apple. However, in the 1990s, this company went through a bad phase (KAHNEY, 2009), which leads to the question: How did a brand that was in decline manage to become the most valuable in the world?

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Éditeur
Our Knowledge Publishing
Date d'édition
2020
Langue
anglais
ISBN 10 
6200881014
ISBN 13 
9786200881014
Reliure
Broché
Nombre de pages
60
Coordonnées du fabricant
non disponible
Personne responsable
non disponible