Articles liés à INTERNATIONAL BUSINESSES: Practical lessons

INTERNATIONAL BUSINESSES: Practical lessons - Couverture souple

Schimanski, Silvana; Nascimento (Orgs), Natalí

 
9786200915429: INTERNATIONAL BUSINESSES: Practical lessons

Synopsis

Professionals working in the international area need to be skilled and competent to access information about different markets. Gradually and through the presentation of examples, available tools and cases, the texts of this collection contribute to discuss the externalities that create opportunities and challenges to business operations and strategies. The work draws attention to topics such as trade policy, tariff and non-tariff barriers, which are part of political economy arrangements and government international negotiations. In addition, it addresses internationalization strategies and business action as the engine of global governance, presenting to readers its various nuances. Knowledge and research are indispensable tools for overcoming the challenges that arise in the international business environment and this work intends to contribute with its first steps.

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