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Synopsis
In today's retail market, high competitiveness makes companies seek to differentiate themselves more and more, wishing to build consumer loyalty and have an always better sales performance in the environment in which they are inserted. One of the main tools to achieve this differentiation is the construction of a strong brand identity. It is identity that gives direction, purpose and meaning to the brand. It guides business and financial actions, defines marketing and communication objectives and transmits, through its symbols, a sense and a concept. This dissertation aims to describe how the consistencies and inconsistencies in the identity of a corporate brand, more specifically the retail group Casas Girão, can influence the management and behavior of the company. It is intended to present the concept of brand and brand identity and the context of family management in which the company is inserted and to evaluate, through exploratory research, how management is being conducted based on corporate identity.
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(In)consistencies in Corporate Brand Identity
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Sciencia Scripts Jun 2020, 2020
ISBN 10 : 6200934991
ISBN 13 : 9786200934994
Neuf
Taschenbuch
Vendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne
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Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -In today's retail market, high competitiveness makes companies seek to differentiate themselves more and more, wishing to build consumer loyalty and have an always better sales performance in the environment in which they are inserted. One of the main tools to achieve this differentiation is the construction of a strong brand identity. It is identity that gives direction, purpose and meaning to the brand. It guides business and financial actions, defines marketing and communication objectives and transmits, through its symbols, a sense and a concept. This dissertation aims to describe how the consistencies and inconsistencies in the identity of a corporate brand, more specifically the retail group Casas Girão, can influence the management and behavior of the company. It is intended to present the concept of brand and brand identity and the context of family management in which the company is inserted and to evaluate, through exploratory research, how management is being conducted based on corporate identity. 128 pp. Englisch. N° de réf. du vendeur 9786200934994
Quantité disponible : 2 disponible(s)
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(In)consistencies in Corporate Brand Identity
Edité par
Sciencia Scripts, 2020
ISBN 10 : 6200934991
ISBN 13 : 9786200934994
Neuf
Couverture souple
Vendeur : moluna, Greven, Allemagne
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Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. In today s retail market, high competitiveness makes companies seek to differentiate themselves more and more, wishing to build consumer loyalty and have an always better sales performance in the environment in which they are inserted. One of the main tools. N° de réf. du vendeur 385900878
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(In)consistencies in Corporate Brand Identity
Edité par
Sciencia Scripts Jun 2020, 2020
ISBN 10 : 6200934991
ISBN 13 : 9786200934994
Neuf
Taschenbuch
Vendeur : buchversandmimpf2000, Emtmannsberg, BAYE, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. Neuware -In today's retail market, high competitiveness makes companies seek to differentiate themselves more and more, wishing to build consumer loyalty and have an always better sales performance in the environment in which they are inserted. One of the main tools to achieve this differentiation is the construction of a strong brand identity. It is identity that gives direction, purpose and meaning to the brand. It guides business and financial actions, defines marketing and communication objectives and transmits, through its symbols, a sense and a concept. This dissertation aims to describe how the consistencies and inconsistencies in the identity of a corporate brand, more specifically the retail group Casas Girão, can influence the management and behavior of the company. It is intended to present the concept of brand and brand identity and the context of family management in which the company is inserted and to evaluate, through exploratory research, how management is being conducted based on corporate identity.Books on Demand GmbH, Überseering 33, 22297 Hamburg 128 pp. Englisch. N° de réf. du vendeur 9786200934994
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(In)consistencies in Corporate Brand Identity : The Case of a Retail Store Group
impression à la demandeVendeur : AHA-BUCH GmbH, Einbeck, Allemagne
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Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - In today's retail market, high competitiveness makes companies seek to differentiate themselves more and more, wishing to build consumer loyalty and have an always better sales performance in the environment in which they are inserted. One of the main tools to achieve this differentiation is the construction of a strong brand identity. It is identity that gives direction, purpose and meaning to the brand. It guides business and financial actions, defines marketing and communication objectives and transmits, through its symbols, a sense and a concept. This dissertation aims to describe how the consistencies and inconsistencies in the identity of a corporate brand, more specifically the retail group Casas Girão, can influence the management and behavior of the company. It is intended to present the concept of brand and brand identity and the context of family management in which the company is inserted and to evaluate, through exploratory research, how management is being conducted based on corporate identity. N° de réf. du vendeur 9786200934994
Quantité disponible : 1 disponible(s)