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Grocery Shopping Behaviour of Consumer on Mobile Apps: With Reference to Indian Consumers - Couverture souple

Shukla, Anuja; Sharma, Shiv Kumar

 
9786202018753: Grocery Shopping Behaviour of Consumer on Mobile Apps: With Reference to Indian Consumers
Couverture souple
ISBN 10 : 6202018755 ISBN 13 : 9786202018753
Editeur : LAP LAMBERT Academic Publishing, 2017

Synopsis

Consumer is the King of Markets today. With the advancement in technology the way of shopping has changed from traditional kirana stores to the modern mobile app based shopping. This book is a look into the behaviour of consumers purchase. The study mainly focuses on Indian consumers. The study in-depth describes the various aspects of details undertaken and step by step procedure to scientific data analysis. The results are shocking and very true. The marketers can benefit by the use of this study.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Anuja Shukla is a Ph.D. candidate in Management at Dayalbagh Educational Institute, Agra.She is UGC (NET) qualified, M.Phil, MBA, MA (Economics).Prof. Shiv kumar Sharma is a Professor in Department of Management at Dayalbagh Educational Institute (Deemed University), Agra. He is an IIM-A almnus. He has evaluated over twenty dozen thesis.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2017
Langue
anglais
ISBN 10 
6202018755
ISBN 13 
9786202018753
Reliure
Broché
Nombre de pages
76
Coordonnées du fabricant
non disponible
Personne responsable
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