Handbook on Tourism Management: Marketing Approach towards E-Tourism Development Strategies with ICT Capabilities - Couverture souple

Mohammad Shafiee, Majid

 
9786202028066: Handbook on Tourism Management: Marketing Approach towards E-Tourism Development Strategies with ICT Capabilities
Couverture souple
ISBN 10 : 6202028068 ISBN 13 : 9786202028066
Editeur : LAP LAMBERT Academic Publishing, 2018

Synopsis

In current Information and Communication age, Tourism as a growing industry, plays a vital role in economic growth of many countries and influences related businesses and industries. There is an interaction between technological progress and tourism industry development. Using Information and Communication Technologies capabilities (e.g. website design methods, SEO techniques, social media, etc.) by tourism-related businesses (e.g. travel agencies, airline companies, museums, hotels, etc.) affects tourism development and shapes E-tourism. These capabilities create sustainable advantages for a country, lead to a better destination image, impact on tourist satisfaction, intention to revisit and word of mouth, and affect residents’ quality of life. Enjoying these benefits requires right tourism management with Marketing Approach. This approach presents a variety of tools, skills, models, and strategies that lead to effective tourism management and improve E-tourism development strategies. This book focuses on above-mentioned issues with presenting related case studies. It helps managers in related businesses and students in universities to update their knowledge in this field.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Majid Mohammad Shafiee, PhD, studied Marketing Management at University of Isfahan, Iran. He is a faculty member of Department of Management at the same University. His research interests include Brand, Tourism Management and Marketing Communication and he has published widely in these domains.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2018
Langue
anglais
ISBN 10 
6202028068
ISBN 13 
9786202028066
Reliure
Broché
Nombre de pages
132
Coordonnées du fabricant
non disponible
Personne responsable
KreGa Onlinehandel GmbH
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info@krega-onlinehandel.de

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Autres éditions populaires du même titre

9786202341509: Handbook on Tourism Management: Marketing Approach towards E-Tourism Development Strategies with ICT Capabilities

Edition présentée

ISBN 10 :  6202341505 ISBN 13 :  9786202341509
Editeur : Noor Publishing, 2017
Couverture souple