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Performance Evaluation of Bancassurance: A Study on Select Banks in Srikakulam District of Andhra Pradesh - Couverture souple

Ranganath, N. Santosh; Rao, G. Tualsi

 
9786202028639: Performance Evaluation of Bancassurance: A Study on Select Banks in Srikakulam District of Andhra Pradesh
Couverture souple
ISBN 10 : 6202028637 ISBN 13 : 9786202028639
Editeur : LAP LAMBERT Academic Publishing, 2017

Synopsis

The banking and insurance industries have developed rapidly in the changing and challenging economic environment all over the world. Due to merging of global financial markets, development of new technologies, universalization of banking industries and with the expansion of non-banking activities, the insurance industry has globally brought in new channels of distribution into existence. This has given rise to a new form of business wherein two big financial institutions have come together and have integrated all their strength and efforts to generate new means of marketing for encouraging their products and services. When these two join together it gives birth to “BANCASSURANCE”. Bancassurance is the allocation of insurance products through the huge network of banks whereby, banks act as a distribution channel for providing varieties of banking and investment products and services. In simple words we can say bancassurance tries to develop synergies between both ‐ insurance companies and banks. The present book on Performance Evaluation of Bancassurance is the case study of select banks in Srikakulam District of Andhra Pradesh, India

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

The banking and insurance industries have developed rapidly in the changing and challenging economic environment all over the world. Due to merging of global financial markets, development of new technologies, universalization of banking industries and with the expansion of non-banking activities, the insurance industry has globally brought in new channels of distribution into existence. This has given rise to a new form of business wherein two big financial institutions have come together and have integrated all their strength and efforts to generate new means of marketing for encouraging their products and services. When these two join together it gives birth to “BANCASSURANCE”. Bancassurance is the allocation of insurance products through the huge network of banks whereby, banks act as a distribution channel for providing varieties of banking and investment products and services. In simple words we can say bancassurance tries to develop synergies between both - insurance companies and banks. The present book on Performance Evaluation of Bancassurance is the case study of select banks in Srikakulam District of Andhra Pradesh, India

Biographie de l'auteur

Dr. N. Santosh Ranganath, working as Faculty Member in the Dept. of Commerce and Management Studies, Dr. B.R. Ambedkar University, Srikakulam, Andhra Pradesh, India. He is having experience of over 14 years in teaching of Operations Research, Quantitative Techniques and Research Methodology also published 5 books and above 90 papers in journals.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2017
Langue
anglais
ISBN 10 
6202028637
ISBN 13 
9786202028639
Reliure
Broché
Nombre de pages
352
Coordonnées du fabricant
non disponible
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