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Innovation of Meaning and Product Service System: A Case Study of an Assistive Product Industry - Couverture souple

Goto, Satoru

 
9786202029575: Innovation of Meaning and Product Service System: A Case Study of an Assistive Product Industry
Couverture souple
ISBN 10 : 6202029579 ISBN 13 : 9786202029575
Editeur : LAP LAMBERT Academic Publishing, 2017

Synopsis

This study explores the relationship between product meaning and product service systems (PSSs), in the context of innovation of meaning (IoM). Existing IoM studies have focused on intended meaning (as defined in new product development) and ignored the received meaning that users reconstruct throughout an entire product life cycle. The process by which a user assigns meaning to things can be not only static but also dynamic. This study focuses on PSSs as comprising integrated products and contexts offered by services, and analyses the case of Japan’s largest manufacturer of ankle–foot orthoses, which is an assistive product. The results show that PSSs help users reconstruct meanings in dynamic cognitive processes; PSSs also help users leverage metaphors that contribute to consistency between products and services. Additionally, the positive emotion elicited from users by novel meanings can help augment profits by promoting the sale of related products and services.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

This study explores the relationship between product meaning and product service systems (PSSs), in the context of innovation of meaning (IoM). Existing IoM studies have focused on intended meaning (as defined in new product development) and ignored the received meaning that users reconstruct throughout an entire product life cycle. The process by which a user assigns meaning to things can be not only static but also dynamic. This study focuses on PSSs as comprising integrated products and contexts offered by services, and analyses the case of Japan’s largest manufacturer of ankle–foot orthoses, which is an assistive product. The results show that PSSs help users reconstruct meanings in dynamic cognitive processes; PSSs also help users leverage metaphors that contribute to consistency between products and services. Additionally, the positive emotion elicited from users by novel meanings can help augment profits by promoting the sale of related products and services.

Biographie de l'auteur

Dr. Satoru Goto is currently an Assistant Professor at Toyo Gakuen University, Japan. He received his PhD in Technology Management from Ritsumeikan University. His current research interests are PSS and innovation of meaning (IoM).

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2017
Langue
anglais
ISBN 10 
6202029579
ISBN 13 
9786202029575
Reliure
Broché
Nombre de pages
68
Coordonnées du fabricant
non disponible
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