Articles liés à Service Branding Based Consumer Trust in telecommunication...

Service Branding Based Consumer Trust in telecommunication Services: Role of Service Branding for Generating Trust in Telecommunication Services - Couverture souple

Ratnesh, Kumar; Kansal, Amit

 
9786202059008: Service Branding Based Consumer Trust in telecommunication Services: Role of Service Branding for Generating Trust in Telecommunication Services
Couverture souple
ISBN 10 : 6202059001 ISBN 13 : 9786202059008
Editeur : LAP LAMBERT Academic Publishing, 2022

Synopsis

In Present Scenario service branding model does not differ in kind from that of products, only in degree. He argues that the main difference in building brand equity for products compared to services is the great importance of service performance, meaning human performance for services rather than machine performance for products. Telecommunication services are also having all the characteristics of services unlike other services they are intangible, perishable, in nature. This Book’s USP There are so many research contribution in Service Branding in telecom Services, but very few number of the research is discuss about role of service branding(including Brand Loyalty, Brand Association, Perceive Quality , Brand Awareness) for generating consumer trust which ultimately affecting the consumer behavior of telecom users.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2022
Langue
anglais
ISBN 10 
6202059001
ISBN 13 
9786202059008
Reliure
Broché
Nombre de pages
272
Coordonnées du fabricant
non disponible
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