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Consumption Patterns and Preferences of Households: For National and Local Brands of Yoghurt and Curd: A Study in Anuradhapura District - Couverture souple

 
9786202070478: Consumption Patterns and Preferences of Households: For National and Local Brands of Yoghurt and Curd: A Study in Anuradhapura District

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Kumudu Diwuldeniya
ISBN 10 : 6202070471 ISBN 13 : 9786202070478
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Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Milk and milk products are considered key components of healthy human diet. Promoting local milk production is a strategy by the Government of Sri Lanka to reduce dependency of the nation on imports. Yoghurt and curd industry primarily depends on local production of milk and involve a diverse set of industry participants. Understanding the current status of the market from consumer perspective is important to the government for planning for increasing local production of milk and to producers in design of market strategies. Objectives of this study were to investigate the factors affecting consumption patterns and brand preferences of yoghurt and curd by households in Anuradhapura District. Data were gathered using a structured survey schedule Ninety households were randomly selected from 3 locations (Kadiyangalla, Kurundankulama and Yasasiripura) to represent rural, semi-urban and urban households. Consumption data were based on seven-day recall of food purchase and consumption. Data on socio-demographics and availability of brands in the locality were also collected. Data were analyzed using descriptive statistics to understand consumption patterns. 68 pp. Englisch. N° de réf. du vendeur 9786202070478

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Kumudu Diwuldeniya
ISBN 10 : 6202070471 ISBN 13 : 9786202070478
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Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Milk and milk products are considered key components of healthy human diet. Promoting local milk production is a strategy by the Government of Sri Lanka to reduce dependency of the nation on imports. Yoghurt and curd industry primarily depends on local production of milk and involve a diverse set of industry participants. Understanding the current status of the market from consumer perspective is important to the government for planning for increasing local production of milk and to producers in design of market strategies. Objectives of this study were to investigate the factors affecting consumption patterns and brand preferences of yoghurt and curd by households in Anuradhapura District. Data were gathered using a structured survey schedule Ninety households were randomly selected from 3 locations (Kadiyangalla, Kurundankulama and Yasasiripura) to represent rural, semi-urban and urban households. Consumption data were based on seven-day recall of food purchase and consumption. Data on socio-demographics and availability of brands in the locality were also collected. Data were analyzed using descriptive statistics to understand consumption patterns. N° de réf. du vendeur 9786202070478

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Kumudu Diwuldeniya
ISBN 10 : 6202070471 ISBN 13 : 9786202070478
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Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Diwuldeniya KumuduKumudu Diwuldeniya - Temporary demonstrator at Faculty of Agriculture, Rajarata University of Sri Lanka.Milk and milk products are considered key components of healthy human diet. Promoting local milk production. N° de réf. du vendeur 461014396

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