Generating Revenues via AI-Enhanced Customer Experience - Couverture souple

Fazio, Marco; Preveden, Vladimir

 
9786202221429: Generating Revenues via AI-Enhanced Customer Experience
Couverture souple
ISBN 10 : 6202221429 ISBN 13 : 9786202221429
Editeur : AV Akademikerverlag, 2019

Synopsis

Building upon Rossi-Lamastra, Haefliger, “Phenomenon-based research strategies” an empirical investigation of Artificial Intelligence (AI) implementations within the sphere of customer lifecycle was conducted. Thus, the goal of this book is further AI research on its embryonic state to prepare a basis for the growth stage that will follow. To do so, well-established companies in several industries with active AI implementations were examined, resulting in the development of the AI-CX framework for analyzing Artificial Intelligence within the 6 phases of the customer lifecycle: need, awareness, interaction, purchase, engagement and advocacy.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
AV Akademikerverlag
Date d'édition
2019
Langue
anglais
ISBN 10 
6202221429
ISBN 13 
9786202221429
Reliure
Broché
Nombre de pages
208
Coordonnées du fabricant
non disponible
Personne responsable
non disponible