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Synopsis
This book focuses on how and why Moroccan consumers make specific decisions and behave in certain ways: What motivates them? What captures their attention? What retains their loyalty? To answer such questions, we have examined the characteristics that influence consumers’ decisions and behaviors. We have, specifically, investigated the emotional and sensory reasons for consumers’ choices and some of the effects these motivational forces have on marketing outcomes. The book provides a complete off-the-shelf teaching material for business students. It includes a collection of articles designed to provoke debate amongst marketing students and encourage them to enquire further into the topics on their own.
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Understanding the Moroccan Consumer
Edité par
Noor Publishing Sep 2017, 2017
ISBN 10 : 6202344520
ISBN 13 : 9786202344524
Neuf
Taschenbuch
Vendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book focuses on how and why Moroccan consumers make specific decisions and behave in certain ways: What motivates them What captures their attention What retains their loyalty To answer such questions, we have examined the characteristics that influence consumers' decisions and behaviors. We have, specifically, investigated the emotional and sensory reasons for consumers' choices and some of the effects these motivational forces have on marketing outcomes. The book provides a complete off-the-shelf teaching material for business students. It includes a collection of articles designed to provoke debate amongst marketing students and encourage them to enquire further into the topics on their own. 104 pp. Englisch. N° de réf. du vendeur 9786202344524
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Understanding the Moroccan Consumer
Edité par
Noor Publishing, 2017
ISBN 10 : 6202344520
ISBN 13 : 9786202344524
Neuf
Kartoniert / Broschiert
Vendeur : moluna, Greven, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Kartoniert / Broschiert. Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Bouziane KarimaKarima BOUZIANE is a Professor and researcher at Chouaib Doukkali University, Morocco. She holds a Doctorate degree in Translation Studies and Intercultural Communication from the same university. Her areas of interest. N° de réf. du vendeur 176461859
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Understanding the Moroccan Consumer: Insights to Control the Way Consumers Experience and Relate to Brands
Vendeur : Revaluation Books, Exeter, Royaume-Uni
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Paperback. Etat : Brand New. 104 pages. 8.66x5.91x0.24 inches. In Stock. N° de réf. du vendeur zk6202344520
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Understanding the Moroccan Consumer : Insights to Control the Way Consumers Experience and Relate to Brands
impression à la demandeVendeur : AHA-BUCH GmbH, Einbeck, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book focuses on how and why Moroccan consumers make specific decisions and behave in certain ways: What motivates them What captures their attention What retains their loyalty To answer such questions, we have examined the characteristics that influence consumers' decisions and behaviors. We have, specifically, investigated the emotional and sensory reasons for consumers' choices and some of the effects these motivational forces have on marketing outcomes. The book provides a complete off-the-shelf teaching material for business students. It includes a collection of articles designed to provoke debate amongst marketing students and encourage them to enquire further into the topics on their own. N° de réf. du vendeur 9786202344524
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EUR 72,23
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Understanding the Moroccan Consumer
Edité par
Noor Publishing Sep 2017, 2017
ISBN 10 : 6202344520
ISBN 13 : 9786202344524
Neuf
Taschenbuch
Vendeur : buchversandmimpf2000, Emtmannsberg, BAYE, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book focuses on how and why Moroccan consumers make specific decisions and behave in certain ways: What motivates them What captures their attention What retains their loyalty To answer such questions, we have examined the characteristics that influence consumers¿ decisions and behaviors. We have, specifically, investigated the emotional and sensory reasons for consumers¿ choices and some of the effects these motivational forces have on marketing outcomes. The book provides a complete off-the-shelf teaching material for business students. It includes a collection of articles designed to provoke debate amongst marketing students and encourage them to enquire further into the topics on their own.Books on Demand GmbH, Überseering 33, 22297 Hamburg 104 pp. Englisch. N° de réf. du vendeur 9786202344524
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EUR 49,90
Expédition à EUR 60
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Understanding the Moroccan Consumer | Insights to Control the Way Consumers Experience and Relate to Brands
Vendeur : preigu, Osnabrück, Allemagne
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Taschenbuch. Etat : Neu. Understanding the Moroccan Consumer | Insights to Control the Way Consumers Experience and Relate to Brands | Karima Bouziane | Taschenbuch | 104 S. | Englisch | 2017 | Noor Publishing | EAN 9786202344524 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. N° de réf. du vendeur 110091823
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