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Customer Relationship Management in the Age of Artificial Intelligence: Explore the future of CRM with AI:Revolutionary approaches to intelligent, personalized relationships - Couverture souple

SANGALLY, Eddy Joel

 
9786202360951: Customer Relationship Management in the Age of Artificial Intelligence: Explore the future of CRM with AI:Revolutionary approaches to intelligent, personalized relationships
Couverture souple
ISBN 10 : 620236095X ISBN 13 : 9786202360951
Editeur : Our Knowledge Publishing, 2025

Synopsis

In a context where artificial intelligence (AI) is profoundly transforming customer relationship management (CRM), this book offers a rigorous and accessible exploration of this evolution. It first traces the traditional foundations of CRM before analyzing the revolutionary impact of AI: automation, predictive analysis, massive data processing and large-scale personalization via chatbots and virtual assistants. Particular attention is paid to call centers, where AI optimizes workflows and enhances the customer experience. The book also highlights the concrete benefits for managers, identifying the types of AI suited to different sectors (finance, retail, services) and the managerial postures to adopt. Finally, it stresses the need to humanize the customer experience despite automation, by integrating technological solutions in an ethical and empathetic way. An essential guide to understanding and integrating AI into strategic and human CRM.

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Éditeur
Our Knowledge Publishing
Date d'édition
2025
Langue
anglais
ISBN 10 
620236095X
ISBN 13 
9786202360951
Reliure
Broché
Nombre de pages
76
Coordonnées du fabricant
non disponible
Personne responsable
non disponible