Quality Control of Andalusian Golf Courses: Analysis of the Quality of Services Provided to Internal and External Clients of Golf Courses in Andalusia - Couverture souple

Pradas García, Marcos

 
9786202585248: Quality Control of Andalusian Golf Courses: Analysis of the Quality of Services Provided to Internal and External Clients of Golf Courses in Andalusia
Couverture souple
ISBN 10 : 6202585242 ISBN 13 : 9786202585248
Editeur : Our Knowledge Publishing, 2020

Synopsis

Golf is the sport with the greatest tourist, economic and social impact in the world. This has led to the need for sports managers to adapt to the demands of the sector and its evolution, which is why they need specific tools to be applied in the context of golf.This research aims to measure the quality of Andalusian golf courses, according to the opinion of their users and workers (manager and greenkeeper), using different tools and scales of measurement.In addition, the services provided are analysed. For this purpose, three different studies were carried out, each with its own methodology and specific procedures, where 652 users from 17 golf courses in Andalusia were surveyed, based on a questionnaire adapted from the Customer service quality survey, Golf Course de Crilley, Murray, Howat, March and Adamson (2002). Two other studies were also carried out using ad hoc structured questionnaires in 24 golf clubs in Andalusia.

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Éditeur
Our Knowledge Publishing
Date d'édition
2020
Langue
anglais
ISBN 10 
6202585242
ISBN 13 
9786202585248
Reliure
Broché
Nombre de pages
300
Coordonnées du fabricant
non disponible
Personne responsable
non disponible