Hotel Atmospherics and Consumer Behavior: A Content Analysis Approach. - Couverture souple

Sabir, Irfan; Rehman, Anees-ur-; Majid, Muhammad Bilal

 
9786202683746: Hotel Atmospherics and Consumer Behavior: A Content Analysis Approach.
Couverture souple
ISBN 10 : 6202683740 ISBN 13 : 9786202683746
Editeur : LAP LAMBERT Academic Publishing, 2020

Synopsis

Currently all the businesses are facing hyper competition and all industries are using different components of visual merchandising and atmospherics to attract the customers, get competitive advantage and become leaders in the market by differentiating themselves from their competitors at same time to be successful in the market. Current research is on atmospherics of hotels and its effects on the behavior of customers in Pakistan. It will be helpful for owners, managers and marketers by providing them road-map to develop different strategies to attract and retain customers and ultimately getting a larger market share by eliminating the controversial elements from the hotels and influencing the behavior of customers.

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Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2020
Langue
anglais
ISBN 10 
6202683740
ISBN 13 
9786202683746
Reliure
Broché
Nombre de pages
52
Coordonnées du fabricant
non disponible
Personne responsable
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