Rural Consumer Buyer Behavior towards Mobile Phones: A Novel Perspective towards Rural Marketing - Couverture souple

R. Gowda, Kavitha; Gopalakrishna, K.S.; Kumar, R. Satish

 
9786202684569: Rural Consumer Buyer Behavior towards Mobile Phones: A Novel Perspective towards Rural Marketing
Couverture souple
ISBN 10 : 6202684569 ISBN 13 : 9786202684569
Editeur : LAP LAMBERT Academic Publishing, 2020

Synopsis

A tremendous change in rural region noticed from past 8 to 10 years, in terms of development in infrastructure, increased literacy rates, demand for FMCG and automobiles; it can be predicted as next target market for many other products as well. When the future of India has been predicted for retail market, communication, Rural India being a major portion of Indian market draws more attention. Rural India is known for its vivid diversity. With 6,38,000 villages; India houses world’s largest rural population. India has 711.6 million rural population and 132.4 million rural households, which comprise of 70% of total Indian population. As urban market is getting saturated, marketers are looking at rural market as an option to grow their market share.Study helps to understand potential market for mobile phones and thus can help mobile phone manufacturers to devise strategies focused at rural consumers. The thesis analyses the consumer buyer behaviour of rural areas of Karnataka, their purchase process towards mobile phone and thus helping marketers in devising marketing programmes/ strategies to enhance sale of mobile phone in rural areas.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2020
Langue
anglais
ISBN 10 
6202684569
ISBN 13 
9786202684569
Reliure
Broché
Nombre de pages
88
Coordonnées du fabricant
non disponible
Personne responsable
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