Public Relations: A Pervasive Field of Management - Couverture souple

Raval, Tulsi; Zala, Yashpalsinh

 
9786202918763: Public Relations: A Pervasive Field of Management

Synopsis

This book aims to provide an understanding of the role and scope of PR in emerging disciplines of management along with developing an outlook of the public relations communication tools and techniques. Moreover, emphasis on integrating various functions of PR with regards to emerging fields. Various tactics with organizational goals and strategies are also illustrated here. This book provides meaningful insights for contemporary issues of Public Relations.

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