Social Media-Based Public Opinion Analysis Basis and Data Preparation - Couverture souple

Zhu, Yongbin

 
9786202922159: Social Media-Based Public Opinion Analysis Basis and Data Preparation

Synopsis

This book first outlines the important role of conducting online public opinion analysis. Then from the perspective of text data analysis, the main research directions of network public opinion analysis are elaborated. In the third chapter, the relevant technical means and methods of data acquisition and preprocessing are introduced in detail. This book aims to provide a preliminary and systematic approach for readers who want to understand and learn about the textual analysis of public opinion.

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