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Marketization of Education in Pakistan: A Critical Discourse Analysis of Advertisements: Marketization of Education in Pakistan through Advertisements - Couverture souple

Fatima, Rubab

 
9786203193473: Marketization of Education in Pakistan: A Critical Discourse Analysis of Advertisements: Marketization of Education in Pakistan through Advertisements
Couverture souple
ISBN 10 : 620319347X ISBN 13 : 9786203193473
Editeur : LAP LAMBERT Academic Publishing, 2020

Synopsis

This research aims to analyze the marketing techniques used in the educational advertisements in Pakistani context. Analysis of the advertisements will be done in the light of Fairclough’s three-dimensional Critical Discourse Analysis (henceforth CDA) model. This model mainly focuses on the description (text analysis), interpretation (processing analysis) and explanation (social analysis) of a text. The researcher will critically analyze how the advertisements attract their target population through marketization. This book will also explore how the ideologies behind the advertisement are unintentionally being absorbed by the target population. The purposive sampling is done followed by its sub type which is critical case sampling. The data is in the form of pictures of the advertisements.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2020
Langue
anglais
ISBN 10 
620319347X
ISBN 13 
9786203193473
Reliure
Broché
Nombre de pages
72
Coordonnées du fabricant
non disponible
Personne responsable
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