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Machine Learning in Marketing: Customer data growth, new methods, and myriad of applications - Couverture souple
Synopsis
Marketing paradigm is becoming customer centric. Every day billions of interactions and transactions occur, generating huge quantities of data. Customers are analysed though the lenses of marketing, with the data that those organizations record, integrate and manage. Today analytical tools include new statistical learning developments, such as machine learning, to generate new models gaining customer insights and supporting marketing decisions. A review of recent research in marketing showed a wide variety of case studies using machine learning methods from customer acquisition analysis, to customer development and customer retention issues. Machine learning models are able to process large data sets, including structured and unstructured data, for prediction and feature extraction models. In an environment where Artificial Intelligence is taking on a large part of the analytical work, companies should consider integrating these methodologies and tools into their marketing teams.
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Machine Learning in Marketing
Edité par
LAP LAMBERT Academic Publishing, 2021
ISBN 10 : 6203202010
ISBN 13 : 9786203202014
Neuf
Couverture souple
Vendeur : moluna, Greven, Allemagne
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Etat : New. N° de réf. du vendeur 452576144
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Machine Learning in Marketing
Edité par
LAP LAMBERT Academic Publishing Jan 2021, 2021
ISBN 10 : 6203202010
ISBN 13 : 9786203202014
Neuf
Taschenbuch
Vendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Marketing paradigm is becoming customer centric. Every day billions of interactions and transactions occur, generating huge quantities of data. Customers are analysed though the lenses of marketing, with the data that those organizations record, integrate and manage. Today analytical tools include new statistical learning developments, such as machine learning, to generate new models gaining customer insights and supporting marketing decisions. A review of recent research in marketing showed a wide variety of case studies using machine learning methods from customer acquisition analysis, to customer development and customer retention issues. Machine learning models are able to process large data sets, including structured and unstructured data, for prediction and feature extraction models. In an environment where Artificial Intelligence is taking on a large part of the analytical work, companies should consider integrating these methodologies and tools into their marketing teams. 96 pp. Englisch. N° de réf. du vendeur 9786203202014
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Machine Learning in Marketing : Customer data growth, new methods, and myriad of applications
Edité par
LAP LAMBERT Academic Publishing, 2021
ISBN 10 : 6203202010
ISBN 13 : 9786203202014
Neuf
Taschenbuch
Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Marketing paradigm is becoming customer centric. Every day billions of interactions and transactions occur, generating huge quantities of data. Customers are analysed though the lenses of marketing, with the data that those organizations record, integrate and manage. Today analytical tools include new statistical learning developments, such as machine learning, to generate new models gaining customer insights and supporting marketing decisions. A review of recent research in marketing showed a wide variety of case studies using machine learning methods from customer acquisition analysis, to customer development and customer retention issues. Machine learning models are able to process large data sets, including structured and unstructured data, for prediction and feature extraction models. In an environment where Artificial Intelligence is taking on a large part of the analytical work, companies should consider integrating these methodologies and tools into their marketing teams. N° de réf. du vendeur 9786203202014
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Machine Learning in Marketing
Edité par
LAP LAMBERT Academic Publishing Jan 2021, 2021
ISBN 10 : 6203202010
ISBN 13 : 9786203202014
Neuf
Taschenbuch
Vendeur : buchversandmimpf2000, Emtmannsberg, BAYE, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. Neuware -Marketing paradigm is becoming customer centric. Every day billions of interactions and transactions occur, generating huge quantities of data. Customers are analysed though the lenses of marketing, with the data that those organizations record, integrate and manage. Today analytical tools include new statistical learning developments, such as machine learning, to generate new models gaining customer insights and supporting marketing decisions. A review of recent research in marketing showed a wide variety of case studies using machine learning methods from customer acquisition analysis, to customer development and customer retention issues. Machine learning models are able to process large data sets, including structured and unstructured data, for prediction and feature extraction models. In an environment where Artificial Intelligence is taking on a large part of the analytical work, companies should consider integrating these methodologies and tools into their marketing teams.Books on Demand GmbH, Überseering 33, 22297 Hamburg 96 pp. Englisch. N° de réf. du vendeur 9786203202014
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