Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -To increase customer acquisition and loyalty, companies are looking to optimize their customer relationships. At the heart of this process, the CRM software appears as a tool at the service of the company's marketing and sales objectives. More than a database, CRM acts as a facilitator and accelerator of sales processes. It is still necessary to choose a solution in line with its needs and to take care of its implementation. In this book, we present you the essential steps for a successful CRM project. CRM is the English acronym for Customer Relationship Management. In the broadest sense, CRM refers to the management of a company's interactions with its prospects and current customers. Its purpose is twofold: To increase the loyalty of existing customers To improve the company's sales In practice, effective customer relationship management is based on data. Throughout the customer's buying journey, companies collect data about customers. This demographic data (profile information) and behavioural data (history of interactions with the company) allows for an assessment of potential. 72 pp. Englisch. N� de r�f. du vendeur 9786203252125

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Successfully completing a CRM project

Jean-Luc St�phane Goli

Edit� par Our Knowledge Publishing, 2021

ISBN 10 : 6203252123 ISBN 13 : 9786203252125

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Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - To increase customer acquisition and loyalty, companies are looking to optimize their customer relationships. At the heart of this process, the CRM software appears as a tool at the service of the company's marketing and sales objectives. More than a database, CRM acts as a facilitator and accelerator of sales processes. It is still necessary to choose a solution in line with its needs and to take care of its implementation. In this book, we present you the essential steps for a successful CRM project. CRM is the English acronym for Customer Relationship Management. In the broadest sense, CRM refers to the management of a company's interactions with its prospects and current customers. Its purpose is twofold: To increase the loyalty of existing customers To improve the company's sales In practice, effective customer relationship management is based on data. Throughout the customer's buying journey, companies collect data about customers. This demographic data (profile information) and behavioural data (history of interactions with the company) allows for an assessment of potential. N� de r�f. du vendeur 9786203252125

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Successfully completing a CRM project

Goli, Jean-Luc St�phane

Edit� par Our Knowledge Publishing, 2021

ISBN 10 : 6203252123 ISBN 13 : 9786203252125

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Successfully completing a CRM project

Jean-Luc St�phane Goli

Edit� par Our Knowledge Publishing Jan 2021, 2021

ISBN 10 : 6203252123 ISBN 13 : 9786203252125

Neuf Taschenbuch

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Vendeur : buchversandmimpf2000, Emtmannsberg, BAYE, Allemagne

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Taschenbuch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -To increase customer acquisition and loyalty, companies are looking to optimize their customer relationships. At the heart of this process, the CRM software appears as a tool at the service of the company's marketing and sales objectives. More than a database, CRM acts as a facilitator and accelerator of sales processes. It is still necessary to choose a solution in line with its needs and to take care of its implementation. In this book, we present you the essential steps for a successful CRM project. CRM is the English acronym for Customer Relationship Management. In the broadest sense, CRM refers to the management of a company's interactions with its prospects and current customers. Its purpose is twofold: To increase the loyalty of existing customers To improve the company's sales In practice, effective customer relationship management is based on data. Throughout the customer's buying journey, companies collect data about customers. This demographic data (profile information) and behavioural data (history of interactions with the company) allows for an assessment of potential.VDM Verlag, Dudweiler Landstra�e 99, 66123 Saarbr�cken 72 pp. Englisch. N� de r�f. du vendeur 9786203252125

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