Articles liés à WHAT IS CORPORATE TV: Concept, characteristics of use...

WHAT IS CORPORATE TV: Concept, characteristics of use in Brazil and reflection on the production of meaning - Couverture souple

Calliari Schacht, Rakelly

 
9786203668964: WHAT IS CORPORATE TV: Concept, characteristics of use in Brazil and reflection on the production of meaning

Synopsis

The pandemic of COVID-19 accentuated the presence of audiovisual resources in all instances of human life, including in the productive routine of information workers. This book is the result of a master's research developed under the guidance of Prof. Dr. Florentina das Neves Souza, to understand which are the uses given to these resources in the communication of organizations, from a historical recovery and an exploratory survey of practices in Brazil. In addition, the work reflects on the consequences of this mediation on human relations, an issue that becomes paramount in facing the new reality brought by the pandemic.

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