Behaviour of the functions and tools of innovation: Product innovation at the Hotel Colonial Cayo Coco, Cuba - Couverture souple

González Crespo, Asiel; Carballo-Cruz, Edianny

 
9786203714319: Behaviour of the functions and tools of innovation: Product innovation at the Hotel Colonial Cayo Coco, Cuba
Couverture souple
ISBN 10 : 6203714313 ISBN 13 : 9786203714319
Editeur : Our Knowledge Publishing, 2021

Synopsis

The functions of Technology and Innovation Management (TIM) are crucial for the development of organizations, especially in tourism where the reorientation of demand requires new or improved products that meet the versatile needs of the customer. In this sense, in the 80's the growing boom of the GTI makes possible the generalization of six functions that characterize it: Inventory, Monitor, Evaluate, Enrich, Optimize and Protect; the same are assumed in this study, especially when its application to product innovation in tourism is still limited. These functions require tools for their development and constitute strategies to position themselves in the market; therefore, their success is closely linked to the provision of services and customer satisfaction. Hence, this research focuses on determining the behavior of the functions and tools of product innovation in the provision of services of the Colonial Cayo Coco Hotel in the Jardines del Rey destination.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Our Knowledge Publishing
Date d'édition
2021
Langue
anglais
ISBN 10 
6203714313
ISBN 13 
9786203714319
Reliure
Broché
Nombre de pages
92
Coordonnées du fabricant
non disponible
Personne responsable
non disponible