Business Event Experiences, Destination Image and Post-Visit Behaviour: An International MICE Event Visitor's Perspective in Kenya - Couverture souple

Weru, Ngacha

 
9786203846751: Business Event Experiences, Destination Image and Post-Visit Behaviour: An International MICE Event Visitor's Perspective in Kenya
Couverture souple
ISBN 10 : 6203846759 ISBN 13 : 9786203846751
Editeur : LAP LAMBERT Academic Publishing, 2021

Synopsis

This book covers a study on the influence of business or MICE event experiences on international visitors' perceived destination image and resulting post-visit behavior. Despite the promising growth of MICE tourism globally limited studies exist on the influence of these events on the host destination's image. Majority of event and destination image have focused on mega-sports events, cultural events and festivals. such studies have also mainly be carried out in the developed world. This study therefore provides the perspective of MICE events in the developing world. This is particularly important as the events can have a great influence in correcting the negative images and stereotypes associated with countries in the developing world.

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Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2021
Langue
anglais
ISBN 10 
6203846759
ISBN 13 
9786203846751
Reliure
Broché
Nombre de pages
164
Coordonnées du fabricant
non disponible
Personne responsable
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