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INNOVATION and CUSTOMER VALUE PERCEPTION: A CASE STUDY in FURNITURE SECTOR - Couverture souple

Vương Quang, Hưng; Ghadiri, Seyed Mohammadreza; Khalil, Khairir

 
9786203860689: INNOVATION and CUSTOMER VALUE PERCEPTION: A CASE STUDY in FURNITURE SECTOR

Synopsis

Nowadays, comprehensive innovation in a creative way will create value for customer & business efficiency. Innovation facilitates firms to maintain competitive advantages and high competitiveness in the same market segment. Besides, enterprises will use innovation to make a new market and reduce competition by reshaping consumer value. However, nowadays customers have become smarter with the development of digital technology. Therefore, for a long time, large enterprises have innovated solutions to bring customers experience when buying their products. This makes customers have different perceptions and make customers happy.

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