Dynamic changes that are taking place in contemporary companies and their environment, development of information and communications technologies (ICT) create new human expectations and needs. Due to the global ageing of societies, increasingly more companies are treating the elderly as a key factor of their success, looking at innovation from the perspective of customer value and improvement of internal processes. The purpose of the article is to formulate the challenges faced by companies in the context of older people, and to attempt to define the attitudes of seniors towards innovation in the area of mobile technologies. The study is cross sectional and can be used to create marketing strategies for managers of innovative companies operating on the silver consumer market.
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Vendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne
Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Dynamic changes that are taking place in contemporary companies and their environment, development of information and communications technologies (ICT) create new human expectations and needs. Due to the global ageing of societies, increasingly more companies are treating the elderly as a key factor of their success, looking at innovation from the perspective of customer value and improvement of internal processes. The purpose of the article is to formulate the challenges faced by companies in the context of older people, and to attempt to define the attitudes of seniors towards innovation in the area of mobile technologies. The study is cross sectional and can be used to create marketing strategies for managers of innovative companies operating on the silver consumer market. 52 pp. Englisch. N° de réf. du vendeur 9786204197753
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Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne
Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Dynamic changes that are taking place in contemporary companies and their environment, development of information and communications technologies (ICT) create new human expectations and needs. Due to the global ageing of societies, increasingly more companies are treating the elderly as a key factor of their success, looking at innovation from the perspective of customer value and improvement of internal processes. The purpose of the article is to formulate the challenges faced by companies in the context of older people, and to attempt to define the attitudes of seniors towards innovation in the area of mobile technologies. The study is cross sectional and can be used to create marketing strategies for managers of innovative companies operating on the silver consumer market. N° de réf. du vendeur 9786204197753
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Vendeur : moluna, Greven, Allemagne
Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Daria WrukowskaDaria Emilia Wrukowska is a PhD student at the Faculty of Economics, Finance and Ma-nagement of the University of Szczecin. She appeared as a speaker at numerous national andinternational conferences Her boradest inter. N° de réf. du vendeur 506238146
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Vendeur : buchversandmimpf2000, Emtmannsberg, BAYE, Allemagne
Taschenbuch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -Dynamic changes that are taking place in contemporary companies and their environment, development of information and communications technologies (ICT) create new human expectations and needs. Due to the global ageing of societies, increasingly more companies are treating the elderly as a key factor of their success, looking at innovation from the perspective of customer value and improvement of internal processes. The purpose of the article is to formulate the challenges faced by companies in the context of older people, and to attempt to define the attitudes of seniors towards innovation in the area of mobile technologies. The study is cross sectional and can be used to create marketing strategies for managers of innovative companies operating on the silver consumer market.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 52 pp. Englisch. N° de réf. du vendeur 9786204197753
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Vendeur : preigu, Osnabrück, Allemagne
Taschenbuch. Etat : Neu. The use of mobile technologies by the elderly | Wrukowska Daria | Taschenbuch | Englisch | 2021 | LAP LAMBERT Academic Publishing | EAN 9786204197753 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. N° de réf. du vendeur 120521191
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