Practical Marketing Guide for SMEs VOL 1 for entrepreneurs - Couverture souple

Ngan Tonye, Francois Simon Pierre

 
9786204222462: Practical Marketing Guide for SMEs VOL 1 for entrepreneurs

Synopsis

Small and medium-sized enterprises (SMEs) entering the market face the problem of the "tightness" of the information space due to the presence of large competitors. They need to quickly inform consumers about their products, but unlike large companies, SMEs lack the resources to conduct marketing activities. On the other hand, these organizations have the advantage of speeding up decision-making. SMEs are resilient businesses, able in a short time to adapt to the changing conditions of the marketing environment.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.