Articles liés à Understanding consumer behavior

Understanding consumer behavior - Couverture souple

Kilani, Mohamed Kadhem

 
9786204440736: Understanding consumer behavior

Synopsis

For marketing, the study of behavior is primarily about understanding, predicting and controlling behavior. Objectively, there are currently several disciplines devoted to the study of behavior. These behavioral sciences include: political science, education, psychiatry, psychology, sociology, human ethology and anthropology.

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