Articles liés à Sustainable Brand Positioning: Pantys content analysis

Sustainable Brand Positioning: Pantys content analysis - Couverture souple

Silva, Ana; Sabioni, Marina; Mateus, Tatiane

 
9786204601076: Sustainable Brand Positioning: Pantys content analysis
Couverture souple
ISBN 10 : 6204601075 ISBN 13 : 9786204601076
Editeur : Our Knowledge Publishing, 2022

Synopsis

Transformations, especially after the First Industrial Revolution, have triggered patterns of consumption and production that have endangered life on Earth. This research is a study on brand positioning and sustainability that aims to identify how these concepts are used as a strategy in Pantys brand management. The study is divided into three chapters that allude to the Tripod of Sustainability. Thus, the first presents the concept of sustainability and environmental issues; the second represents the financial management through brand positioning and organizational communication; and, finally, the third chapter is equivalent to the social management that comprises the taboo of menstruation and the development of absorbents with the purpose of immersing in the universe of the brand. In order to achieve the objectives, a content analysis of two Pantys campaigns was carried out, being possible to identify actions that frame the brand as sustainable.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Our Knowledge Publishing
Date d'édition
2022
Langue
anglais
ISBN 10 
6204601075
ISBN 13 
9786204601076
Reliure
Broché
Nombre de pages
52
Coordonnées du fabricant
non disponible
Personne responsable
non disponible