Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -In today's competitive world, there are successful companies that can create more values for customers and, according to Sergio Zyman, provide more reasons to customers to encourage them to buy and create a long-term relationship with the company. Creating superior value for the customer in the shadow of various components provides the basis for improving the business performance of companies. In the present research, each of the variables was described using descriptive statistics indicators and then tested using a causal model. The results of the analyzes showed that there is generally a relationship between the resources of companies and marketing strategies and the capabilities of companies and marketing strategies. Also, there is a positive relationship between marketing strategies and competitive advantage. On the other hand, competitive advantage is related to market performance and financial performance, and finally, there is a positive and direct relationship between market performance and financial performance. 132 pp. Englisch. N� de r�f. du vendeur 9786204724393

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Explaining the Commercial Performance of Manufacturing Companies : on Marketing Strategies in the form of a Model

Zahra Sadat Mirshafiian

Edit� par Noor Publishing, 2023

ISBN 10 : 6204724398 ISBN 13 : 9786204724393

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Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - In today's competitive world, there are successful companies that can create more values for customers and, according to Sergio Zyman, provide more reasons to customers to encourage them to buy and create a long-term relationship with the company. Creating superior value for the customer in the shadow of various components provides the basis for improving the business performance of companies. In the present research, each of the variables was described using descriptive statistics indicators and then tested using a causal model. The results of the analyzes showed that there is generally a relationship between the resources of companies and marketing strategies and the capabilities of companies and marketing strategies. Also, there is a positive relationship between marketing strategies and competitive advantage. On the other hand, competitive advantage is related to market performance and financial performance, and finally, there is a positive and direct relationship between market performance and financial performance. N� de r�f. du vendeur 9786204724393

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Explaining the Commercial Performance of Manufacturing Companies

Mirshafiian, Zahra Sadat

Edit� par Noor Publishing, 2023

ISBN 10 : 6204724398 ISBN 13 : 9786204724393

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Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. In today s competitive world, there are successful companies that can create more values for customers and, according to Sergio Zyman, provide more reasons to customers to encourage them to buy and create a long-term relationship with the company. Creating . N� de r�f. du vendeur 805516266

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Explaining the Commercial Performance of Manufacturing Companies

Zahra Sadat Mirshafiian

Edit� par Noor Publishing Jan 2023, 2023

ISBN 10 : 6204724398 ISBN 13 : 9786204724393

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Vendeur : buchversandmimpf2000, Emtmannsberg, BAYE, Allemagne

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Taschenbuch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -In today's competitive world, there are successful companies that can create more values for customers and, according to Sergio Zyman, provide more reasons to customers to encourage them to buy and create a long-term relationship with the company. Creating superior value for the customer in the shadow of various components provides the basis for improving the business performance of companies. In the present research, each of the variables was described using descriptive statistics indicators and then tested using a causal model. The results of the analyzes showed that there is generally a relationship between the resources of companies and marketing strategies and the capabilities of companies and marketing strategies. Also, there is a positive relationship between marketing strategies and competitive advantage. On the other hand, competitive advantage is related to market performance and financial performance, and finally, there is a positive and direct relationship between market performance and financial performance.Books on Demand GmbH, �berseering 33, 22297 Hamburg 132 pp. Englisch. N� de r�f. du vendeur 9786204724393

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Explaining the Commercial Performance of Manufacturing Companies | on Marketing Strategies in the form of a Model

Zahra Sadat Mirshafiian

Edit� par Noor Publishing, 2023

ISBN 10 : 6204724398 ISBN 13 : 9786204724393

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