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Consumer Online Shopping Behaviour: Influence of Perceived Benefits and Risks on Perceived Value - Couverture souple

Patro, Chandra Sekhar

 
9786204738925: Consumer Online Shopping Behaviour: Influence of Perceived Benefits and Risks on Perceived Value
Couverture souple
ISBN 10 : 6204738925 ISBN 13 : 9786204738925
Editeur : LAP LAMBERT Academic Publishing, 2022

Synopsis

The book is aimed at providing a comprehensive understanding on e-retailing environment and online consumer behaviour. A detailed discussion is made on consumer online buying experience, influence of perceived benefits and risks on consumers’ shopping behavior, and consumers’ perceived value related to online shopping. This book gives a unique experience to the readers as it contains textual information as well as a case study based on empirical research.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2022
Langue
anglais
ISBN 10 
6204738925
ISBN 13 
9786204738925
Reliure
Broché
Nombre de pages
388
Coordonnées du fabricant
non disponible
Personne responsable
KreGa Onlinehandel GmbH
4950000000000
info@krega-onlinehandel.de

Birkenweg 31
Brakel
33034
Allemagne