Strategic Communication in Governance - Couverture souple

Chile, Daniel

Couverture souple

ISBN 10 : 6204739700 ISBN 13 : 9786204739700

Editeur : LAP LAMBERT Academic Publishing, 2024

Synopsis

Strategic Communication in Governance highlights the pivotal role of communication in fostering transparency, trust, and participation in governance. It explores how strategic communication bridges the gap between governments and citizens, shaping public policies and perceptions. The book is structured into three parts:The first part delves into the theoretical foundations of strategic communication, emphasizing its importance in agenda-setting, crisis management, and public engagement. The second part examines communication tools and platforms, from traditional media to digital technologies, using case studies to showcase successful applications in policy promotion and citizen interaction. The final section addresses challenges like misinformation and resource constraints, offering solutions such as integrating emerging technologies like AI and social media analytics.This book emphasizes ethical, inclusive, and equitable communication practices, offering valuable insights for policymakers, public relations practitioners, and academics. With practical examples and forward-looking strategies, it equips readers to harness communication for effective and responsive governance.

Détails de l'édition

• Éditeur: LAP LAMBERT Academic Publishing
• Date d'édition: 2024
• Langue: anglais
• ISBN 10: 6204739700
• ISBN 13: 9786204739700
• Reliure: Broché
• Nombre de pages: 116
• Coordonnées du fabricant: non disponible
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