Complex networks: a case study for marketing analysis - Couverture souple

Torres Marques, Bruno

 
9786205002902: Complex networks: a case study for marketing analysis

Synopsis

One way to analyze the players' transfer market in the soccer market is applying complex networks, where a network is modeled with the desired information and its properties are extracted, being able to characterize it from the desired perspective. Thus, the research conducted by this work aimed to analyze the main information of the players' transfer market of Brazilian soccer clubs applying complex networks, and to verify if the performance of a club has any relation with its activities in the players' transfer market.

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