Articles liés à Individual interviews and group meetings: Practical...

Individual interviews and group meetings: Practical guide - Couverture souple

Jazi, Salima

 
9786205275221: Individual interviews and group meetings: Practical guide
Couverture souple
ISBN 10 : 6205275228 ISBN 13 : 9786205275221
Editeur : Our Knowledge Publishing, 2022

Synopsis

Individual interviews and focus groups are two of the most common qualitative market research tools used by marketing practitioners and researchers. This guide provides a comprehensive presentation of their methodological processes. The boxes and examples make it easy to understand and master the fundamentals of conducting these tools.Thanks to its innovative approach, this guide will allow students and practitioners to discover these two approaches and to learn how to apply them to the study of various problems related to consumer behavior.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Our Knowledge Publishing
Date d'édition
2022
Langue
anglais
ISBN 10 
6205275228
ISBN 13 
9786205275221
Reliure
Broché
Nombre de pages
52
Coordonnées du fabricant
non disponible
Personne responsable
non disponible