Data Base Marketing through logical modeling: Single view of information and performance indicators for a cell phone organization in Luanda - Couverture souple

Lozano, Yara Therezinha De Almeida; Fortes Filho, Gerardo De Majela Melo

 
9786205356999: Data Base Marketing through logical modeling: Single view of information and performance indicators for a cell phone organization in Luanda
Couverture souple
ISBN 10 : 6205356996 ISBN 13 : 9786205356999
Editeur : Our Knowledge Publishing, 2022

Synopsis

The Data Base Marketing (DBM), within an organization, determines how the strategic information from the marketing area is viewed at various levels of the company. Created in a centralized and secure manner, a DBM allows a single and consistent view of information and performance indicators. In the same amplitude and, no less important, we have the analysis of human behavior and perception as a point of balance and survival of the consumer market. Because it is one of the pillars that drive and ensure economic stability, it has been gaining notoriety, respect, and new concepts in dealing with the issue of satisfaction. Aiming to speed up and facilitate the development of a DBM within a company, this book proposes to create a dimensional logic model that descriptively represents the model needed to answer key questions asked by organizations for a successful action plan.

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Éditeur
Our Knowledge Publishing
Date d'édition
2022
Langue
anglais
ISBN 10 
6205356996
ISBN 13 
9786205356999
Reliure
Broché
Nombre de pages
84
Coordonnées du fabricant
non disponible
Personne responsable
non disponible