Customer satisfaction as a factor in the development of tourism business - Couverture souple

Apostolov, Dimitar

Couverture souple

ISBN 10 : 620542780X ISBN 13 : 9786205427804

Editeur : Our Knowledge Publishing, 2022

Synopsis

The purpose of this work is to identify the factors that influence the overall satisfaction of tourists, their intention to re-visit and/or recommend this destination to others, as well as to develop proposals for the further development of tourism in Bulgaria. The object of the study is Bulgaria as a tourist destination. The subject of the study is the satisfaction of Russian tourists with Bulgaria as a tourist destination. In accordance with the purpose of the work, the following tasks were set: To define such concepts as inbound tourism, destination and satisfaction; To identify the mechanisms of influence of inbound tourism on the economy of the country; To conduct a literature analysis of approaches to the study and measurement of tourist destination satisfaction; To identify the criteria and fundamental components for assessing tourist satisfaction with destination; To develop a questionnaire based on the identified criteria to study tourist satisfaction with Bulgaria. To collect data using the survey method; To process the data obtained from the survey of tourists from Russia who visited Bulgaria; To analyze the results; To make recommendations to improve tourist satisfaction.

Détails de l'édition

• Éditeur: Our Knowledge Publishing
• Date d'édition: 2022
• Langue: anglais
• ISBN 10: 620542780X
• ISBN 13: 9786205427804
• Reliure: Broché
• Nombre de pages: 72
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible