Digital Marketing - Couverture souple

Anitha, B. Merceline

Couverture souple

ISBN 10 : 6205500302 ISBN 13 : 9786205500309

Editeur : LAP LAMBERT Academic Publishing, 2022

Synopsis

Any marketing that uses electronic devices and can be used by marketing specialists to convey promotional messaging and measure its impact through your customer journey. In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or other device. It can take many forms, including online video, display ads, search engine marketing, paid social ads and social media posts. Digital marketing is often compared to “traditional marketing” such as magazine ads, billboards, and direct mail. Digital marketing targets a specific segment of the customer base and is interactive. Digital marketing is on the rise and includes search result ads, email ads, and promoted tweets – anything that incorporates marketing with customer feedback or a two-way interaction between the company and customer. Internet marketing differs from digital marketing. Internet marketing is advertising that is solely on the Internet, whereas digital marketing can take place through mobile devices, on a subway platform, in a video game, or via a smartphone app.

Détails de l'édition

• Éditeur: LAP LAMBERT Academic Publishing
• Date d'édition: 2022
• Langue: anglais
• ISBN 10: 6205500302
• ISBN 13: 9786205500309
• Reliure: Broché
• Nombre de pages: 84
• Coordonnées du fabricant: non disponible
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