Search Engine Optimization and Digital Marketing - Couverture souple

Kumar, Prof. K. Kiran; P. VENKATASIVA, Dr K. Srinivasa Rao; Gummadi, Srinivasarao

 
9786205500873: Search Engine Optimization and Digital Marketing

Synopsis

Getting seen on the first page of search engine result pages is crucial for businesses and online marketers. Search engine optimization helps improve Web site rankings, and it is often complex and confusing. This task-based, hands-on guide covers the concepts and trends and then lays out a day-by-day strategy for developing, managing, and measuring a successful SEO plan. With tools you can download and case histories to illustrate key points, it’s the perfect solution for busy marketers, business owners, and others whose jobs include improving Web site traffic.

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