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Synopsis
This book aims to bring together those concepts and basic notions in the field of market studies, with which any student of an economic profile or practitioner in a company must be familiar. Currently, the field of marketing research is complex, research methods can be applied to an extremely large number of economic phenomena that a company has to deal with. After a brief highlighting of the specific stages of the research, the book reviews the main methods and tools associated with each method (quantitative studies based on questionnaire, qualitative studies, observation or use of secondary sources). Also, the possibilities of analysis and interpretation of a quantitative study based on a questionnaire are presented in detail. Intended for undergraduate, master’s or doctoral level students, the book includes a number of examples as well as questions, reflection topics and exercises designed to enable them to apply the knowledge presented. Due to its synthetic and applied nature, the book can also be useful to practitioners who want to know more about how to organize and implement a market study, analyze its results and present it in the form of a report to management.
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Marketing Research. Concepts, methods and practical advices
Edité par
LAP LAMBERT Academic Publishing, 2022
ISBN 10 : 6205512750
ISBN 13 : 9786205512753
Neuf
Couverture souple
Vendeur : moluna, Greven, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Etat : New. N° de réf. du vendeur 751968273
Quantité disponible : Plus de 20 disponibles
Image fournie par le vendeur
Marketing Research. Concepts, methods and practical advices
Edité par
LAP LAMBERT Academic Publishing Nov 2022, 2022
ISBN 10 : 6205512750
ISBN 13 : 9786205512753
Neuf
Taschenbuch
Vendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book aims to bring together those concepts and basic notions in the field of market studies, with which any student of an economic profile or practitioner in a company must be familiar. Currently, the field of marketing research is complex, research methods can be applied to an extremely large number of economic phenomena that a company has to deal with. After a brief highlighting of the specific stages of the research, the book reviews the main methods and tools associated with each method (quantitative studies based on questionnaire, qualitative studies, observation or use of secondary sources). Also, the possibilities of analysis and interpretation of a quantitative study based on a questionnaire are presented in detail. Intended for undergraduate, master's or doctoral level students, the book includes a number of examples as well as questions, reflection topics and exercises designed to enable them to apply the knowledge presented. Due to its synthetic and applied nature, the book can also be useful to practitioners who want to know more about how to organize and implement a market study, analyze its results and present it in the form of a report to management. 156 pp. Englisch. N° de réf. du vendeur 9786205512753
Quantité disponible : 2 disponible(s)
Image fournie par le vendeur
Marketing Research. Concepts, methods and practical advices
Edité par
LAP LAMBERT Academic Publishing, 2022
ISBN 10 : 6205512750
ISBN 13 : 9786205512753
Neuf
Taschenbuch
Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book aims to bring together those concepts and basic notions in the field of market studies, with which any student of an economic profile or practitioner in a company must be familiar. Currently, the field of marketing research is complex, research methods can be applied to an extremely large number of economic phenomena that a company has to deal with. After a brief highlighting of the specific stages of the research, the book reviews the main methods and tools associated with each method (quantitative studies based on questionnaire, qualitative studies, observation or use of secondary sources). Also, the possibilities of analysis and interpretation of a quantitative study based on a questionnaire are presented in detail. Intended for undergraduate, master's or doctoral level students, the book includes a number of examples as well as questions, reflection topics and exercises designed to enable them to apply the knowledge presented. Due to its synthetic and applied nature, the book can also be useful to practitioners who want to know more about how to organize and implement a market study, analyze its results and present it in the form of a report to management. N° de réf. du vendeur 9786205512753
Quantité disponible : 1 disponible(s)
Image fournie par le vendeur
Marketing Research. Concepts, methods and practical advices
Edité par
LAP LAMBERT Academic Publishing Nov 2022, 2022
ISBN 10 : 6205512750
ISBN 13 : 9786205512753
Neuf
Taschenbuch
Vendeur : buchversandmimpf2000, Emtmannsberg, BAYE, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. Neuware -This book aims to bring together those concepts and basic notions in the field of market studies, with which any student of an economic profile or practitioner in a company must be familiar. Currently, the field of marketing research is complex, research methods can be applied to an extremely large number of economic phenomena that a company has to deal with. After a brief highlighting of the specific stages of the research, the book reviews the main methods and tools associated with each method (quantitative studies based on questionnaire, qualitative studies, observation or use of secondary sources). Also, the possibilities of analysis and interpretation of a quantitative study based on a questionnaire are presented in detail. Intended for undergraduate, master¿s or doctoral level students, the book includes a number of examples as well as questions, reflection topics and exercises designed to enable them to apply the knowledge presented. Due to its synthetic and applied nature, the book can also be useful to practitioners who want to know more about how to organize and implement a market study, analyze its results and present it in the form of a report to management.Books on Demand GmbH, Überseering 33, 22297 Hamburg 156 pp. Englisch. N° de réf. du vendeur 9786205512753
Quantité disponible : 2 disponible(s)