Articles liés à Crowdfunding and the perception of value:: A case study...

Crowdfunding and the perception of value:: A case study of the Quilombo Solar project - Couverture souple

Malulei Cacciolari, Stephanie Caroline; Finocchio, Caroline

 
9786205935439: Crowdfunding and the perception of value:: A case study of the Quilombo Solar project
Couverture souple
ISBN 10 : 6205935430 ISBN 13 : 9786205935439
Editeur : Our Knowledge Publishing, 2023

Synopsis

The research investigated the perception of value of the main stakeholders regarding the participation in a crowdfunding process. To this end, the object of analysis was the Quilombo Solar Project, present on the Kickante platform, which is an online crowdfunding platform. Aiming at a better understanding of this new social phenomenon, a qualitative research was conducted with the main stakeholders, in which the author of the Quilombo Solar Project, a supporter and the person responsible for the Kickante platform stood out. The research aimed at the in-depth understanding of the dynamics of the Kickante platform performance in the value creation process, being characterized as exploratory and descriptive. The study highlights that even being little studied in Brazil, the crowdfunding dynamics presents itself as a creative and useful opportunity in the face of the national economic crisis scenario. One also concludes that stakeholders' perception of value is included in a "new moment" that considers the consumer/individual as a whole, which includes motivations in the sentimental field.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Our Knowledge Publishing
Date d'édition
2023
Langue
anglais
ISBN 10 
6205935430
ISBN 13 
9786205935439
Reliure
Broché
Nombre de pages
72
Coordonnées du fabricant
non disponible
Personne responsable
non disponible